It has been long since the first UGG Boots were worn by the pilots during the era of the First World War. Although the boots have come a long way down the years, recent protests have been a setback for the well-established shoe brand. Primarily, there has been a persistent dispute over the trademark and ownership of the term, with the origin countries Australia and New Zealand crying foul over the attempt of companies to christen the boots under a brand name. Deckers Outdoor Corporation, the present trademark owners of the boots, have been involved in a legal tussle with the Australian footwear sections regarding the usage of the term in the sale of the shoes.

Not only in trademarks, UGG Boots have recently faced steep challenges from the environmentalists to stop the killing and poaching of sheep for the fleeces. Most activists have been determined do stop the factory processing of the fleece that harm the sheep and lead to decrease in their population. But sheepskin and fleece are inevitable in manufacturing of the boots, owing to the unique configuration of the boots that are made of sheepskin on the outside and soft fleece on the inside. The animal activists are pledging out heavy protests against the indiscriminate sheep poaching that is needed for mass scale production of the boots. Celebrity Pamela Anderson, who once endorsed the boots in her wardrobe, had been amongst the first to raise a cry against the boots, claiming them to be harmful towards the environment and even going ahead to put up comments asking people to stop buying the boots.

With legal problems at stake, it will be interesting to see how well the UGG Boots survive the struggle of existence. Still hugely popular in the fashion-conscious generation, the strong boots look forward to celebrate 100 years of making, despite adversities.

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